Word Popularity, Keyword Tool or checking Trends

[Bluey]

Whats out there in the way of checking on keywords or a word popularity tool, or what ever the fuck they are called. Tryed using our google adwords account. But is there any other way, that others know of checking keywords and there popularity or trends.

What do others do to find the popularity of different keywords or comparison or trends?

What do others think of this one from Google? Have others used it?
http://www.google.com/trends

Examples: blonde, redhead
http://www.google.com/trends?q=blonde%2C+redhead

How much faith can one put in these pucken things.

Who use's them?

B.

[adrian_w]

I've always found the overture keyword inventory interesting for looking for popular keyword terms, pretty sure it's based on altavista's search results

http://inventory.overture.com/

It's a little slow but gives some interesting insights, especially of sub-terms, allows you to target "low hanging fruit".

[Bluey]

Thanks, thats the type of thing looking for.

What else is out there to help begin developing a marketing strategy and promotion?

B.