Bluey
23-05-2008, 08:49 AM
Microsoft has launched a new "cashback" search service that pays users a rebate for buying products they found through the company's Windows Live Search engine.
Live Search cashback is the latest attempt by the world's largest software maker to draw users to its online search engine, which is a distant third behind market leader Google and Yahoo.
A product search on Windows Live will call up links to online retailers offering that item. The user who buys that item from the retailer's site will get two per cent to 30 per cent of the purchase price back as a rebate.
Consumers would have to sign up for a free Windows Live cashback account to participate in the program. Rebates would be issued after a 60-day waiting period to make sure there are no returned products.
Microsoft will offer advertisers a cost-per-acquisition model of payment, meaning that they only pay for ads that lead to purchases. The current cost-per-click model charges advertisers for every click on a sponsored link associated with certain keywords.
"We think we're entering a period where there'll be quite a bit of change." -- SOURCE: Story (http://www.news.com.au/technology/story/0,25642,23740171-5014108,00.html)
Interesting...
At that % one would have to do a lot of online shopping, to b worth.
But the offer to advertisers is interesting.
B.
Live Search cashback is the latest attempt by the world's largest software maker to draw users to its online search engine, which is a distant third behind market leader Google and Yahoo.
A product search on Windows Live will call up links to online retailers offering that item. The user who buys that item from the retailer's site will get two per cent to 30 per cent of the purchase price back as a rebate.
Consumers would have to sign up for a free Windows Live cashback account to participate in the program. Rebates would be issued after a 60-day waiting period to make sure there are no returned products.
Microsoft will offer advertisers a cost-per-acquisition model of payment, meaning that they only pay for ads that lead to purchases. The current cost-per-click model charges advertisers for every click on a sponsored link associated with certain keywords.
"We think we're entering a period where there'll be quite a bit of change." -- SOURCE: Story (http://www.news.com.au/technology/story/0,25642,23740171-5014108,00.html)
Interesting...
At that % one would have to do a lot of online shopping, to b worth.
But the offer to advertisers is interesting.
B.